Big Data in Pharma: sitting on a wealth of data

As far as data is concerned, Pharmaceutical Companies have always been clear-sighted and assertive on what insights to get from it, how, and what to do about it. And then the Big Data Era came in, with its frantic pace, transforming multiple industries all around but, for a number of reasons (privacy and data protection issues on top but not alone) keeping the Pharma Industry behind. How to run the extra mile to keep up with the powerful changes Big Data brings along has become a major concern. Strategic opportunities seem to be around the corner. Is the time to bridge gaps finally here?

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