Business Track: Creating Customer-Centric Products Using Big Data

This talk will focus on unleashing the power of big data technologies to create personalised, user-centric products and services. We will share our insights and experiences on the value of offering the right product to the right customer at the right time to increase uptake. Today’s consumers have more options than ever before and therefore, personalised and relevant engagement is key. We will talk about analytics for omni-channel experiences that ultimately drive customer satisfaction, loyalty, retention and growth. We will also share insights on measuring the impact using machine learning and social data analytics.

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