Business Track: Creating Value From Mobile Phone Data – Case Study in the OOH Market

Business Track: Creating Value From Mobile Phone Data – Case Study in the OOH Market

A joint presentation using a real case study to demonstrate how Telefonica’s mobile phone data can be used to derive insights
Specifically featuring how Exterion Media  intend to tailor advertising campaigns based on unique audience insights, changing the way that OOH advertising is bought, sold and optimized.

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