The idea of what “big data” can deliver and how it can empower a business are still up for debate. There is a lot of press about what it could do, from the IoT to merging the offline and online worlds of retail. More and more uses will happen in the coming years. However, it is important to focus on your data asset strategy and what data you should own outright, partner or acquire.
Years ago, the challenge for Tesco was to own or rent a store. Now, it is about their data asset – should a business own it or rent it?