Tech Track: New Data, New Strategies, New Opportunities

Through the experiences of supporting a Multi-Country roll out using data to drive more effective Network capability, we will explain how we have:

Created new internal capability to support local countries, developed skill sets in the country and provided technical infrastucture, algorithms and visualisations to drive the data culture and big data strategies across Telefonica business units.

Through this framework, we will explain how to blend technical and business needs to maximise the benefits and drive better business performance.

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