Andrew joined Microsoft in 2007 as an Evangelist, focusing on business intelligence and data development. Andrew’s role puts him in contact with all sizes of organisation from start-ups to UK Big business and government where he has a track record of making the complex simple and the future relevant now. His particular passion is the appropriate application of data to solve real world problems and to do that as ethically as possible such that the technology itself becomes invisible. Andrew is now on his third career following work a decade in criminal intelligence for the UK Government and a wide ranging consulting career developing BI strategies for major retailers, insurers, and banks. Andrew regularly blogs and speaks at a range of conferences, workshops, and meet-ups.