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Matthew Doubleday

Head of Data Science / Shop Direct

Matthew Doubleday

Head of Data Science / Shop Direct
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Biography

Over a decade of database marketing experience across the retail and financial services industries, driving business change via the commercial application of analytics, CRM and data mining techniques.

Focus areas: Internet retailing, content personalization, data strategy, database marketing, CRM, inbound marketing, MI and analytics, data mining and predictive modeling, customer segmentation, campaign evaluation.

All session by Matthew Doubleday