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Mick Ridley

Chief Data Officer / Exterion Media

Mick Ridley

Chief Data Officer / Exterion Media


As Data Strategy Director at Exterion Media, Europe’s largest privately held Out-of-Home advertising business, Mick is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Through a collaborative approach based on partnerships, Mick and his team aim to understand the composition of the crowd, and give clients a unique opportunity to provide their audiences with contextually relevant messaging – in the right place and at the right time. Exterion Media’s core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.

All session by Mick Ridley