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Mick Ridley

Head of Data & Technology / Exterion Media

Mick Ridley

Head of Data & Technology / Exterion Media

Biography

As Head of Data & Technology for Exterion Media, Europe’s largest privately held out-of-home advertising business, Mick is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Its core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.

All session by Mick Ridley