An actual AI use case: How Virgin Holidays made millions using AI for marketing

An actual AI use case: How Virgin Holidays made millions using AI for marketing

In this session, Parry looks at what exactly is AI, and how to tell actual AI from industry buzzwords, giving you a look under the hood of the Phrasee NLG algorithm and deep learning model. He looks at how Virgin Holidays identified a problem, built a case for AI as a solution – and what AI did to transform the CRM department. From cogs to the engine driving the machine, Parry looks at where Virgin Holidays has seen the business impact, and what impact it’s had on their bottom line.