Using big data analytics strategically to drive business decisions to improve customer experience

With consumers now expecting a seamless and personalised experience across all channels, TUI is focused on delivering a global data-driven transformation to the business, using data and insight from customer interactions to improve the on holiday customer experience. This case study will cover how data science is being used to drive and enable smarter decision making for the reps in hotels including some of the challenges faced with implementing a data-driven culture.

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