Biography
As Data Strategy Director at Exterion Media, Europe’s largest privately held Out-of-Home advertising business, Mick is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Through a collaborative approach based on partnerships, Mick and his team aim to understand the composition of the crowd, and give clients a unique opportunity to provide their audiences with contextually relevant messaging – in the right place and at the right time. Exterion Media’s core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.
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