Business Track: Data and Analytics – The Fuel Your Brand, and Your Customers, Deserve
Unsuccessful marketing campaigns are leaving customers disgruntled, making them 40% less likely to return. Companies are casting aside useful data that can provide further insights into better products/better connections with customers. John Callan, VP of Marketing at Boxever will discuss how AI can change how businesses predict trends, reduce risks, and improve efficiency.
Audience will:
- Gain expert-level understanding of data and machine learning that’s used in today’s market
- Identify successful ways companies use machine learning to target customers with personalized content
Learn from major airlines use-cases to skillfully target customers and show them exactly what they want to see.
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