Honest Café, an unmanned café chain, is a perfect example of how young new businesses are leveraging predictive analytics for the first time to make better, more strategic business decisions. They are using data to predict social behaviour, driving direct impact on the layout and design of their outlets. Their first café went live 1 year ago and they are already operating across 6 more sites. With a lean start-up approach, Honest Café have had minimal time or funding to spend on analytics, yet they operate with the insight accustomed to global coffee culture brands. Simon will go into detail, explaining how they have started small, but are planning big.